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Race, Racism and the Marketplace – David Crockett

A conversation with David Crokett, Professor from the Darla Moore School of Business at the University of South Carolina. David Crockett’s primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. His research investigates the creation, manifestation, and resolution of class, gender and racial inequality in the marketplace and addresses consumer, managerial and public policy initiatives designed to alleviate inequality.
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